Sorry release new track "Today Might Be The Hit"

Today, Sorry have released “Today Might Be The Hit”, the new single to be taken from their forthcoming new album COSPLAY, which is set for release on November 7. The band have recently announced two special launch shows titled COSPLAYOGRAPHY, one of which takes place at the ICA on album release day, as well as UK, EU and US dates. Tickets are available here.

Watch the video for "Today Might Be The Hit" below now: 

The most direct track on COSPLAY, “Today Might Be The Hit” has a bouncing energy that recalls the band’s early works but possesses layer after layer of detail. Snippets of bird song, overlapping gang vocals and fragments of conversation are shot through the track, creating something both immediate and overwhelming that blazes across its short run time. 

Narratively the song marries the unfortunate life of Ludwig Boltzmann, whose entropy formula was dismissed in his lifetime and later immortalised on his gravestone, with a full-on guitar and drums number that sits squarely in the garage rock tradition.

“s = k. log w” - Sorry / The Boltzmann Entropy Equation 

This level of detail is evident across COSPLAY, a culmination of Sorry’s anything goes approach, a dizzying whirlwind of ideas, disguises and subterfuge distilled into the most thrilling and heartfelt album of their career.  The group recorded the album with a number of collaborators across multiple studios, adding to the diverse feel of COSPLAY. The album follows their 2022 record Anywhere But Here and 2020’s debut album 925. 

“Today Might Be The Hit” follows album announce track “Echoes”, as well as “Waxwing” and “Jetplane”, all of which are set to appear on COSPLAY. Stay tuned for more news. 

Sorry 2025 COSPLAYOGRAPHY mini-series shows

7 Nov  – ICA - London, UK (Rough Trade outstore)
10 Nov – Chalk - Brighton, UK (Resident outstore)

Sorry 2025 North America Tour Dates

3 Dec - Songbyrd - Washington DC
4 Dec - Kung Fu Necktie - Philadelphia, PA
5 Dec - Bowery Ballroom - Brooklyn, NY
6 Dec - Middle East Upstairs - Boston, MA
8 Dec - Bar Le Ritz PDB - Montreal, QC
9 Dec - The Garrison - Toronto, ON
11 Dec - Lincoln Hall - Chicago, IL 
12 Dec - 7th Street Entry - Minneapolis, MN
16 Dec - Madame Lou’s - Seattle, WA
17 Dec - MS Studios - Portland, OR
19 Dec - Rickshaw Stop - San Francisco, CA
20 Dec - Lodge Room - Los Angeles, CA 

Sorry 2026 UK/IRE Tour Dates

11 Feb - The Fleece - Bristol, UK
12 Feb - The Globe - Cardiff, UK
13 Feb - Hare & Hounds - Birmingham, UK
15 Feb - Gorilla - Manchester, UK
17 Feb - Arts Club (Loft) - Liverpool, UK
18 Feb - The Academy - Dublin, IRE
19 Feb - The Art School - Glasgow, UK
21 Feb - The Cluny - Newcastle, UK
22 Feb - The Brudenell Social Club - Leeds, UK
23 Feb - Rescue Rooms - Nottingham, UK
25 Feb - The Waterfront - Norwich, UK
26 Feb - HERE at Outernet - London, UK 

Sorry 2026 EU Tour Dates

5 Mar - Trabendo - Paris, FR
7 Mar - Botanique - Brussels, BEL
8 Mar - Tolhuistuin - Amsterdam, NL
10 Mar - Lido - Berlin, GER